If you haven't already entered our blogging competition, we've decided to give it a few more days, until the 8th July - see, you can still enter!
We've had some great entries so far. They've hit the nail on the head in terms of expressing a simple observation or learning about marketing that has resonated with the blogger.
Need some inspiration? Try:
Elaine Swift's Marketing confessions of a shy copywriter;
Sarah Arrow's My biggest marketing lesson so far;
Suzan St Maur's how to be a pain in the backside;
Ipshita Chatterjee's Marketing lesson..?
Here's the original blog post, outlining the blogging competition. The closing date is now the 8th July, end of play.
Our prizes total around £150, but there's benefit in getting your friends and peers to enter too - as we'll add a prize for every 10 new entries we get until the competition closes. We have a laptop stand (improve your ergonomics while you blog), a moleskin notebook for making marketing notes, as well as an hour of JupiterJasper's Bronwyn Durand's time to specifically focus on how you can get more from your marketing. It can be on any aspect of marketing your business, or simply find ways to make what you do even more effective. There's an awful lot that can happen in an hour of our time...
How about writing on the best response you've ever had to marketing efforts, or how you realised what works best with your target market? What's the most wasteful spend on marketing you've made, and what do you do instead? What would you time travel back and tell yourself about marketing your business that you wish you'd known? Perhaps you've been taught a lesson by a competitor, or found out the hard way that you can't deceive your customers...? Some of the marketing lessons we often hear are about he marketing process itself - forgetting to arrange how the response will be handled!
We look forward to your entry, and please visit and comment on the entries above and to come.
(Bronwyn Durand writes Marketing Ideaology for JupiterJasper, an on-demand marketer service for small business.