Day four of our blog competition guest posts - Claire Park of Claire Park Therapies shares her (common) experience in overcoming her dislike of marketing by understanding the difference between advertising and marketing. The original guidelines for entry are here, read all the featured entries, you could also read about how we chose the winner, or what we learned from running the blogging competition. Marketing....yuck. Marketing and I have never really seen eye-to-eye, I never really felt comfortable blowing my own trumpet, so to speak and telling the whole world how wonderful I was. I guess I had always confused Marketing with Advertising, something that I felt had never really worked for me. Over the years I must have wasted hundreds of pounds on magazine advertising, different internet sites, leaflet distribution, networking….and as my accountant will tell you none of it brought me any business…or at least not enough! Most therapists are not very good at the business side of things, we are more interested in looking after our clients and being involved in our therapies. We have it drummed into us that the only way to grow our businesses is by word of mouth. This is a bit of a cop out really. Yes, word of mouth is the most successfull way to build your business but it doesn’t just happen on its own, you need to make it happen. You cannot be a successful therapist without some business acumen. On my journey so far I have found that working on the marketing and business side of things actually makes me a better therapist. Now this has really been a bit of a revelation to me – I don’t mind admitting. The most important thing I have learnt so far in marketing is to be myself, stay true to my core values and get involved in the type of marketing activities that I enjoy. Yes, I did say, enjoy. I enjoy connecting and staying in touch with my clients, I enjoy communicating via my blog, I enjoy reaching out to other business leaders via portals such as Twitter, I enjoy meeting up with like-minded women, I enjoy making sure my clients get the absolute most out of their treatments with me. I no longer worry about Marketing or Advertising as I understand the difference between the two and know that I am already marketing myself just by doing the things I love, consciously and with purpose. This is an entry into the JupiterJasper Marketing lesson blogging competition. ClaireParkTherapies provides relaxing Reflexology treatments for busy women who need vital “Me Time” for mind, spirit and body. Visit Claire's original post here, and we'd love to hear about whether you have found yourself having a similar experience. Bronwyn Durand founded JupiterJasper, the Marketing Mentor for small businesses. Bronwyn is also The Brand Whisperer, with a special interest in building commercial identities for businesses. Do you get my free weekly email? Sign up to ’1 Thing to Improve Your Marketing this week’ here.
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