Creative strategy.

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I love it when Clients say 'you really get my business'.

We'll dig deep to understand your business, really talk to your team and your customers. This is how we will find the value we want to focus on. We can bottle the essence of your business vision in an identity, or bring it to life in the way we describe your products. Design the journey we take your customer on as they build a relationship with you. I can offer you 20 years of experience immersing myself in businesses, in advertising or marketing roles, in England and South Africa (and since 2009 with my own Clients). I've been the salesperson, client service, team leader, data geek, creative, as well as the strategist (and more!) and I've been on the receiving and creating sides of culture. I see value from the customer and organisation's point of view. The better we connect and deliver value to the right customer, the more your business will thrive.

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Whole picture thinking.

I'll help you to see the possibilities, and reframe challenges so that the big picture better serves your business day to day.  I'm an integrated marketer, and can recommend marketing tools that suit your strategy, abilities and your customers whether traditional, direct or digital. Defining identity, ideal customers and positioning is at the heart of differentiating your business and giving you a clear space. Clients from diverse industries and sizes means that I can offer you effective creative approaches beyond the typical. I've worked with creative and marketing related suppliers from high end identity development to website builds and am comfortable with tech, project teams, creative or board level. I'm dedicated to continuous learning and take pride in my independence. I'm your customer-centric.

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Who you may be.

You want to stand out for the right reasons. Step away from the competition. Get and keep clients you can do your best work with. You want to be picked by clients who see the value of doing business with you. •You're an established business levelling up and defining a more professional brand that is distinct from the founders. •You want to rebrand to reestablish your competitiveness or sustain your business into the future. •You could be service based, crossing the online/offline divide, in a complex b2b business, tech-based, consultancy or something unconventional or creative. •You could be a hands-on angel investor or financial partner helping to clarify and strengthen the marketing approach and effectiveness for your new businesses. •You're a funded startup with a hard to explain idea, or looking to disrupt traditional sectors or categories. •You're a marketing or creative agency who wants walk the talk, attract clients based on the strength of your brand and differentiation.

Ready to make the most of your differences? Get in touch.