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JupiterJasper’s recent blog competition was a terrific experiment. Here’s some of our thoughts and observations, starting with what our reasons were for having one. Blog competition aims (These were quite open, intended as a guide rather than absolutes – an open experiment was the most important aspect – see what happens if…) 1. Offer an opportunity for a small business to talk about and share their marketing experience, in a
JupiterJasper’s ambitions to become the marketing support of choice for small businesses means that we need careful structuring of our business to maintain the quality, relationships and ethos of our brand with our small business customers. So we had a chat with Suzanne Dibble on her Real Business Law feature on Brooklands FM recently, and thought you’d find the advice useful too. Bronwyn Durand talking to Suzanne Dibble on Real
Here's one I (ate) prepared eariler I enjoy baking. Rewind 20 years, and I would not have been caught saying such a thing. I was taught that baking and all things culinary were part of my ‘responsibilty as a future dutiful wife’ and I can assure you I had no intention of running a home, being a housewife, a mother, or electing to make food rather than business (little did
JupiterJasper is pleased to confirm that Alltop have listed the Marketing Ideaology blog under their marketing topic, so we are now sporting a new badge on the side bar. The purpose of the blog is to provide a way of looking at marketing that helps small businesses to apply it to their own businesses. In keeping with the spirit of JupiterJasper – we do look at marketing as being anything
JupiterJasper’s recent blog competition was a really worthwhile experiment. I’ll be blogging on a few of the insights I’ve gained later in the week. For now, the most important thing is to announce the winner… There was a clear winner. The winning blog post revealed a truth about marketing learnt by a small business, and in fact, this particular lesson is a key aspect of today’s practice of marketing. It
The winner of JupiterJasper’s marketing lesson blogging competition will be decided in the next week. I was looking for thoughts that express the essence of marketing – something that every business has to grasp regardless of their maturity or size. Please support the entrants by reading their posts, and show a little comment love. I’d like to know what you think. Do you share their views? Particularly if you didn’t
Identify your target market Everybody is not a target market. If you are asked who your target market is, and you find yourself using the word ‘everybody’ anywhere in your response, then this post is for you. Without question, the most successful businesses that we speak to are the ones that really understand, know and love their target market. Your target market are the people whose particular need you are
If you haven’t already entered our blogging competition, we’ve decided to give it a few more days, until the 8th July – see, you can still enter! We’ve had some great entries so far. They’ve hit the nail on the head in terms of expressing a simple observation or learning about marketing that has resonated with the blogger. Need some inspiration? Try: Elaine Swift’s Marketing confessions of a shy copywriter; Sarah
NOTE: This story has been updated several times, including the exciting appointment of a professional marketer, see below. Dear ‘Emily’ A lesson in email marketing If you buy a list, or have someone get one for you, you need to make sure that when you send the email, there really is the opportunity to unsubscribe, particularly when it is not relevant. In your case, I have unsubscribed several times, and
JupiterJasper is proud to announce a blog competition. Topic: My biggest lesson in marketing (so far) Criteria for entry: Open to anyone involved in marketing a small business or organisation (under 100 employees) as an owner/ partner/ marketer employed by that business (no marketing/ advertising/ design agencies please, unless you are talking about marketing your own business) – one entry per organisation. Blog must be published on or before the
