Strategic communication Design
Phew, at least you are reading my blog. In the world of small business content marketing, everyone has an opinion on blogs. Any of this sound familiar? You should have one. It’s essential for your website. You need to blog everyday. Didn’t you read it on ‘so and so’s’ blog? A blog must be well researched. A blog should be short and to the point. You didn’t research your keywords?
Are giving too much away in the name of trying to get more business? When you are really in need of new customers or more business, the temptation to do a promotion can be just too compelling. There is often a better way to be thinking about solving your marketing problem. Beware of the special offer temptress! A company wrestling with this issue this week has gotten into the habit
Why do I believe in the small business brand? A strong brand = sales. There are a lot of marketers that will tell you that ‘branding’ and ‘small business’ do not go together, for one simple reason. Money. Large company marketers recognise that it takes a lot of money (and marketers) to achieve ‘brand building’ – a type of marketing that they believe doesn’t earn you sales in the short
A few thoughts about sales: why you aren’t actually rubbish at it, you had better be doing it, and how to rather get people to buy from you instead.
5 Questions to guide you in making better marketing decisions, particularly if you are planning new marketing.
Managing marketing data better is an effective way to improve your marketing results.
PR can be a compelling piece of your marketing activity. Getting a press release published is an art.
Building relationships one by one with the Head of Trends for Insider Trends and Insider London.
I’m fortunate to have a family that crosses nations – South Africa, France and England. I find the insight you can gain experiencing the differences and similarities to be invaluable. This past week was spent in the company of my husband’s rather large family in France. I was faced with some marketing truths that resonated for small business marketing. Often exceptional marketing is in the simplistic foundations of the day
Marketing differentiation, Ling Valentine style
