10 examples of big ideas to inspire yours.
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Marketing lesson: follow the plan
Blog competition entry: Follow the plan
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Retail sales staff stalking
I’ve realised that I’ve become a retail sales staff stalker. I’m obsessed with how much better the experience of shopping in a retail store can be. From a professional point of view as a marketer – there is the obvious benefit of happier customers buying more, and in an effort to build a sustainable business, surely happier trained staff and slicker processes should all make for stronger businesses. The natural
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Marketing lesson: not all marketing is smart
BLog competition entry: not all marketing is smart
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Marketing lesson: talk about what you love
Blog competition entry: talk about what you love
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Marketing lesson: the greatest selling tool is you
Blog competition entry: the greatest selling tool is you
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Marketing lesson: never miss an opportunity
Day two of our blog competition guest posts – today we have the runner up, Joanne Dewberry of Charlie Moo’s, Networking Mummies. The original guidelines for entry are here, read all the featured entries, you could also read about how we chose the winner, or what we learned from running the blogging competition. I thought this would be really easy to answer … and I’d be able to write an awesome post on
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Marketing lesson: listen to your customers
JupiterJasper is featuring some of the entries to our blog competition over the next few days, beginning with the winning blog competition entry, from Sarah Arrow, of Arrow Light Haulage, Same day courier services in Essex. The original guidelines for entry are here, read all the featured entries, you could also read about how we chose the winner, or what we learned from running the blogging competition. The biggest marketing
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Aims and effects of the blog competition
JupiterJasper’s recent blog competition was a terrific experiment. Here’s some of our thoughts and observations, starting with what our reasons were for having one. Blog competition aims (These were quite open, intended as a guide rather than absolutes – an open experiment was the most important aspect – see what happens if…) 1. Offer an opportunity for a small business to talk about and share their marketing experience, in a
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How does your business grow: employees
JupiterJasper’s ambitions to become the marketing support of choice for small businesses means that we need careful structuring of our business to maintain the quality, relationships and ethos of our brand with our small business customers. So we had a chat with Suzanne Dibble on her Real Business Law feature on Brooklands FM recently, and thought you’d find the advice useful too. Bronwyn Durand talking to Suzanne Dibble on Real
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