Strategic communication Design
I enjoy baking. Rewind 20 years, and I would not have been caught saying such a thing. I was taught that baking and all things culinary were part of my ‘responsibilty as a future dutiful wife’ and I can assure you I had no intention of running a home, being a housewife, a mother, or electing to make food rather than business (little did I know that you get to
JupiterJasper is pleased to confirm that Alltop have listed the Marketing Ideaology blog under their marketing topic, so we are now sporting a new badge on the side bar. The purpose of the blog is to provide a way of looking at marketing that helps small businesses to apply it to their own businesses. In keeping with the spirit of JupiterJasper – we do look at marketing as being anything
JupiterJasper’s recent blog competition was a really worthwhile experiment. I’ll be blogging on a few of the insights I’ve gained later in the week. For now, the most important thing is to announce the winner… There was a clear winner. The winning blog post revealed a truth about marketing learnt by a small business, and in fact, this particular lesson is a key aspect of today’s practice of marketing. It
The winner of JupiterJasper’s marketing lesson blogging competition will be decided in the next week. I was looking for thoughts that express the essence of marketing – something that every business has to grasp regardless of their maturity or size. Please support the entrants by reading their posts, and show a little comment love. I’d like to know what you think. Do you share their views? Particularly if you didn’t
Everybody is not a target market. If you are asked who your target market is, and you find yourself using the word ‘everybody’ anywhere in your response, then this post is for you. Without question, the most successful businesses that we speak to are the ones that really understand, know and love their target market. Your target market are the people whose particular need you are fulfilling with your product,
If you haven’t already entered our blogging competition, we’ve decided to give it a few more days, until the 8th July – see, you can still enter! We’ve had some great entries so far. They’ve hit the nail on the head in terms of expressing a simple observation or learning about marketing that has resonated with the blogger. Need some inspiration? Try: Elaine Swift’s Marketing confessions of a shy copywriter; Sarah
NOTE: This story has been updated several times, including the exciting appointment of a professional marketer, see below. Dear ‘Emily’ A lesson in email marketing If you buy a list, or have someone get one for you, you need to make sure that when you send the email, there really is the opportunity to unsubscribe, particularly when it is not relevant. In your case, I have unsubscribed several times, and
JupiterJasper is proud to announce a blog competition. Topic: My biggest lesson in marketing (so far) Criteria for entry: Open to anyone involved in marketing a small business or organisation (under 100 employees) as an owner/ partner/ marketer employed by that business (no marketing/ advertising/ design agencies please, unless you are talking about marketing your own business) – one entry per organisation. Blog must be published on or before the
Phew, at least you are reading my blog. In the world of small business content marketing, everyone has an opinion on blogs. Any of this sound familiar? You should have one. It’s essential for your website. You need to blog everyday. Didn’t you read it on ‘so and so’s’ blog? A blog must be well researched. A blog should be short and to the point. You didn’t research your keywords?
Are giving too much away in the name of trying to get more business? When you are really in need of new customers or more business, the temptation to do a promotion can be just too compelling. There is often a better way to be thinking about solving your marketing problem. Beware of the special offer temptress! A company wrestling with this issue this week has gotten into the habit
