Strategic communication Design
Why do I believe in the small business brand? A strong brand = sales. There are a lot of marketers that will tell you that ‘branding’ and ‘small business’ do not go together, for one simple reason. Money. Large company marketers recognise that it takes a lot of money (and marketers) to achieve ‘brand building’ – a type of marketing that they believe doesn’t earn you sales in the short
A few thoughts about sales: why you aren’t actually rubbish at it, you had better be doing it, and how to rather get people to buy from you instead.
5 Questions to guide you in making better marketing decisions, particularly if you are planning new marketing.
Improve your marketing performance by applying these 12 ways to market your business better
My Warehouse provide a pay as you go solution to order fulfillment, perfect for growing businesses. Marketing Voodoo Bexamines their innovative idea and how they have marketed their business.
10 Ways to market yourself on a business card.
Make all of your marketing work harder for you by creating consistency in your online and offline marketing.
Managing marketing data better is an effective way to improve your marketing results.
PR can be a compelling piece of your marketing activity. Getting a press release published is an art.
Having spent time tinkering with ideas on worthwhile topics, my new blogging strategy is just about ready. The basic principle for Marketing Ideaology remains unchanged – share relevant marketing related information that you can apply to your business – a combination of observations of the world, real world marketing, and conversations with businesses. We have some interesting businesses to talk about! Our new lineup will also include a variety of
