Strategic communication Design
I’ve been invited to present on the subject of Linked In at an LG Networking event at Mercedes World on the 8th June. The discussion will be suitable to anyone who is experimenting with Linked In, or considering its benefits. LinkedIn – why is it so useful? After a brief tour and look at the key features of LinkedIn, we’ll address three major reasons to be on Linked In, and
A reminder of the basics of advertising, inspired by a delay in Africa.
One of the tricks in marketing is to always learn from what is going on around you. This year’s unusual festive season (marked by interesting times) presents some learnings for a startup or small business to take into next year, and if any of these particularly speak to you, then perhaps our on-demand marketer service would be ideal for you to action them in 2010. Festive marketing memorables to apply
She’s Ingenious! As founder and owner of She’s Ingenious! Cally Robson’s niche is in supporting women inventors and new product developers in getting their products to market. With a firm foundation of international experience with major companies and brands, and a keen sense of how to turn an idea into reality, Cally set about evolving a concept of how to best support those who are inclined to innovate, invent or
Turn your passion into your brand, like Teapigs did.
Does everyone have a directory these days? It seems that everyone is looking for the best list to be on, and everyone is professing to be the best list to be on. In the case of online directories it typically all begins with a free listing. If you get pursued for a paid listing, you may respond like I do – why should I spend money with your directory? Invariably
Affordable marketing? That’s easy. It’s marketing that makes you more than it costs. Or is it marketing that you can afford? It certainly doesn’t guarantee success simply if it’s something you can afford. Aaah, you say, it’s the old piece of string argument. The more you spend the more you gain. Er, no. Spending a fortune on marketing just because you can, won’t necessarily deliver the results you are looking
Personal branding is a serious business these days. Social media has catapaulted the average person into centre stage, making the associations they surround themselves with and way they conduct themselves much more available for public scrutiny. Twitter is an interesting case as the very nature of what you tweet about is so very revealing. As with all social interactions, codes of conduct emerge. In the Twitterverse, the reaction to expect
Building relationships one by one with the Head of Trends for Insider Trends and Insider London.
I’m fortunate to have a family that crosses nations – South Africa, France and England. I find the insight you can gain experiencing the differences and similarities to be invaluable. This past week was spent in the company of my husband’s rather large family in France. I was faced with some marketing truths that resonated for small business marketing. Often exceptional marketing is in the simplistic foundations of the day
