Strategic communication Design
A recession reminds you of all the marketing fundamentals that are too easy to get lazy about when business is booming and money is there for the making. Which is why it is an opportunity. Its a wake-up call and a motivator all at the same time, and the carrot is in finding a way to thrive now to do even better once the haze clears. Apply it to your
Marketing differentiation, Ling Valentine style
I was tickled to see a bumper sticker on the back of an original blue mini while driving this morning. It said simply: 100% BMW free I wasn’t always a fan of BMW’s, but I have always been a fan of Minis. As much as I respect the brand value of BMW, something appeals to me that this Mini would be more favoured simply for the lack of current owner
How deep into social media are you? More importantly, how deep are your customers and future customers? Articles and tips on how to get the best out of Twitter are everywhere. The micro-blogging tool has enjoyed phenomenal success, despite not yet having a monetising solution. I’ve been listening to Twitter. Its one of the wonderful things about it. People say what they think in 140 characters or less, and once
How you treat your environment when going about running your business says a lot about you as a business.
Social networking (and the clunky-sounding Web 2.0 catchall) is proving to be a tough nut to crack for marketers. The medium, if you can call it that yet, is all about people expressing themselves and the lifespan of information and its relevance in this world is unbelievably short lived. Using social networks for marketing experiments could be extremely rewarding, a disaster, or worse – a non event. Some interesting stories
As a new or small business, one of your biggest marketing resources is the world around you – particularly other businesses who are good (and sometimes not) at the marketing they do. You can learn a lot. I’m a big fan of Ocado as a business. That’s because I love efficiency. Businesses that do a job fantastically well. How many businesses do you know that have a prebookable by the
A simple journey into London can even present some marketing strategies that are worth evaluating for their relevance to your new or small business. Educating customers Public transport companies have the enviable position of being indispensable to the majority of their customers, and so they have several advantages. They spend very little effort in educating their customers – where to find a train station, how to buy a ticket, what
