JupiterJasper Brand Discovery process

A discovery of the core brand that reflects your unique vision.

Find the most compelling way of describing your brand and recognise the right values that inspire and build your business. Create confidence in a singular direction.

Highly successful process for:

Businesses that want to rebrand and be clear on what they want to brief and communicate
Businesses changing ownership or incorporating a business acquisition
Businesses wanting to create a separate identity from the Founders as they enter the next level of development
Identifying a positioning and basis for differentiation in a competitive sector
Developing a big brand idea and core concepts to create consistent and effective marketing communications from
Creating design and website briefs for your agency of choice to do their best work from strong ideas that will stand time and be worthy of your investment.

Your requirements could include:

Brand concepts

Develop your big ideas to give you the long term sustainability, connection and drive to keep levelling up your business. Capture the vision and values that drive you.

Market Definition

Develop the insight and position to take hold of a niche, stand out in the right way for you, and offer the products that really create value. Get insight from the data.

Positioning/ differentiation

Get clear on what you have to offer, define propositions and the benefits to the customer. Depending on the size of your business, there are a variety of levels of JupiterJasper's brand discovery process.

Brand Discovery