She’s Ingenious! Cally Robson As founder and owner of She’s Ingenious! Cally Robson’s niche is in supporting women inventors and new product developers in getting their products to market. With a firm foundation of international experience with major companies and brands, and a keen sense of how to turn an idea into reality, Cally set […]
Brand loyalty envy
I was tickled to see a bumper sticker on the back of an original blue mini while driving this morning. It said simply: 100% BMW free I wasn’t always a fan of BMW’s, but I have always been a fan of Minis. As much as I respect the brand value of BMW, something appeals to […]
May the Fruit be with you, and other social networking ideas
Social networking (and the clunky-sounding Web 2.0 catchall) is proving to be a tough nut to crack for marketers. The medium, if you can call it that yet, is all about people expressing themselves and the lifespan of information and its relevance in this world is unbelievably short lived. Using social networks for marketing experiments […]