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What is affordable marketing?

September 27, 2009 by Bronwyn Durand 2 Comments

Affordable marketing? That’s easy. It’s marketing that makes you more than it costs. Or is it marketing that you can afford? It certainly doesn’t guarantee success simply if it’s something you can afford. Aaah, you say, it’s the old piece of string argument. The more you spend the more you gain. Er, no. Spending a […]

Filed Under: Basics of marketing, Blog pre 2015 Tagged With: affordable marketing, cheap data lists, convert the lead, cost per acquisition, marketing communications, measure the value, sound marketing advice, wasteful marketing

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