NOTE: This story has been updated several times, including the exciting appointment of a professional marketer, see below. Dear ‘Emily’ A lesson in email marketing If you buy a list, or have someone get one for you, you need to make sure that when you send the email, there really is the opportunity to unsubscribe, […]
Is your success hiding in a niche?
She’s Ingenious! Cally Robson As founder and owner of She’s Ingenious! Cally Robson’s niche is in supporting women inventors and new product developers in getting their products to market. With a firm foundation of international experience with major companies and brands, and a keen sense of how to turn an idea into reality, Cally set […]