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Turn your passion into your brand (how to go from tea drinker to teapig)

November 2, 2009 by Bronwyn Durand 1 Comment

Turn your passion into your brand, like Teapigs did.

Filed Under: Blog pre 2015, Entrepreneur interviews pre 2015 Tagged With: brand proposition, drink real tea mission, key consumer trends, packaging, passion, sampling, seeding strategy, single-minded branding, teapigs

Brand loyalty envy

August 9, 2009 by Bronwyn Durand Leave a Comment

I was tickled to see a bumper sticker on the back of an original blue mini while driving this morning. It said simply: 100% BMW free I wasn’t always a fan of BMW’s, but I have always been a fan of Minis. As much as I respect the brand value of BMW, something appeals to […]

Filed Under: Blog pre 2015, Ideas for marketing improvement Tagged With: BMW, brand, brand associations, brand loyalty, bumper sticker, Mini, passion

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