Affordable marketing? That’s easy. It’s marketing that makes you more than it costs. Or is it marketing that you can afford? It certainly doesn’t guarantee success simply if it’s something you can afford. Aaah, you say, it’s the old piece of string argument. The more you spend the more you gain. Er, no. Spending a fortune on marketing just because you can, won’t necessarily deliver the results you are looking
Archives for September 2009
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25 Twitter tweeter unfollow behaviours
Personal branding is a serious business these days. Social media has catapaulted the average person into centre stage, making the associations they surround themselves with and way they conduct themselves much more available for public scrutiny. Twitter is an interesting case as the very nature of what you tweet about is so very revealing. As with all social interactions, codes of conduct emerge. In the Twitterverse, the reaction to expect
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Building customer relationships 1-by-1, Cate Trotter
Building relationships one by one with the Head of Trends for Insider Trends and Insider London.
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