This is my selection of items for a Christmas stocking from small businesses local to Malvern that have impressed me in the year that I’ve lived here. I hope it inspires others to buy from talented small businesses when doing Christmas shopping, especially on smallbusinesssaturday on the 7th December.
Alternatives to advertising – do you need to advertise?
Is advertising your best choice to promote your business?
Could understanding your ideal customer help your business?
Could targeting everyone be behind the pressure to be cheapest, losing customers, spending money on ineffective marketing?
The Marketing Club
I’m launching a monthly workshop for local businesses to build their strategic marketing skills and support one another in a friendly, workshop style format.
How to prepare for the Seth Godin Summer 2013 internship
Do you want to be a Seth Godin Intern? Me too.
Reassure yourself: Marketing is always an experiment
Marketing success is a journey, and things are ALWAYS changing.
Quick Twitter Health check
You’ve been using Twitter for years? Have you picked up any of these bad habits?
Seth said ‘SHIP’
Seth said ‘ship’.
The work it takes to make something simple
(Cartoons below) Your business life can tick along making a certain kind of sense. You put in the hours, you fiddle with all the knobs to keep the business going. Then suddenly a series of seemingly unrelated mini events collide to make you change your mind. (Possibly the number of mini events is related to how long it takes you to realise you need to do something to change NOW.
It happens to everyone.
It’s just business. Why I’m in it for the result.