(Cartoons below) Your business life can tick along making a certain kind of sense. You put in the hours, you fiddle with all the knobs to keep the business going. Then suddenly a series of seemingly unrelated mini events collide to make you change your mind. (Possibly the number of mini events is related to how long it takes you to realise you need to do something to change NOW. Hey, that has a 'recession' ring to it. Who knew?) Most recently, I've decided to change JupiterJasper's direction. Not the original purpose -that is still quite clear. But the way the purpose is realised. The work I'm undertaking has a lot to do with making something simple. Not in a dumbing down kind of way, but a clear sort of way. How grateful am I to have refound Hugh Mcleod's stuff as I've been reconfiguring what I'm doing. He is awesome. Do yourself a favour and check our his gapingvoid gallery. To give you a flavour of what is resoundingly important to me, that he so eloquently cartoonifies, there are links to two of my favourites below. I'm going to be exploring the making of my new manifesto in this blog while I put together various pieces to adapt this business to what it will be doing next. It will reach a point where I reveal my risky little vulnerability. I'd love for you to comment on the thought journey, it will help. This blog is written by Bronwyn Durand, for JupiterJasper, the on-demand marketer service.
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