Personal branding is a serious business these days. Social media has catapaulted the average person into centre stage, making the associations they surround themselves with and way they conduct themselves much more available for public scrutiny. Twitter is an interesting case as the very nature of what you tweet about is so very revealing. As […]
Why the recession is a marketing opportunity
A recession reminds you of all the marketing fundamentals that are too easy to get lazy about when business is booming and money is there for the making. Which is why it is an opportunity. Its a wake-up call and a motivator all at the same time, and the carrot is in finding a way […]