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Strategic communication Design

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25 Twitter tweeter unfollow behaviours

September 17, 2009 by Bronwyn Durand 8 Comments

Personal branding is a serious business these days. Social media has catapaulted the average person into centre stage, making the associations they surround themselves with and way they conduct themselves much more available for public scrutiny. Twitter is an interesting case as the very nature of what you tweet about is so very revealing. As with all social interactions, codes of conduct emerge. In the Twitterverse, the reaction to expect

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Why the recession is a marketing opportunity

August 17, 2009 by Bronwyn Durand Leave a Comment

A recession reminds you of all the marketing fundamentals that are too easy to get lazy about when business is booming and money is there for the making. Which is why it is an opportunity. Its a wake-up call and a motivator all at the same time, and the carrot is in finding a way to thrive now to do even better once the haze clears. Apply it to your

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