A recession reminds you of all the marketing fundamentals that are too easy to get lazy about when business is booming and money is there for the making. Which is why it is an opportunity. Its a wake-up call and a motivator all at the same time, and the carrot is in finding a way […]
Marketing differentiation, Ling Valentine style
Marketing differentiation, Ling Valentine style
Brand loyalty envy
I was tickled to see a bumper sticker on the back of an original blue mini while driving this morning. It said simply: 100% BMW free I wasn’t always a fan of BMW’s, but I have always been a fan of Minis. As much as I respect the brand value of BMW, something appeals to […]
How Twitter is being used as a marketing tool
How deep into social media are you? More importantly, how deep are your customers and future customers? Articles and tips on how to get the best out of Twitter are everywhere. The micro-blogging tool has enjoyed phenomenal success, despite not yet having a monetising solution. I’ve been listening to Twitter. Its one of the wonderful […]
Are your green efforts sincere?
How you treat your environment when going about running your business says a lot about you as a business.
May the Fruit be with you, and other social networking ideas
Social networking (and the clunky-sounding Web 2.0 catchall) is proving to be a tough nut to crack for marketers. The medium, if you can call it that yet, is all about people expressing themselves and the lifespan of information and its relevance in this world is unbelievably short lived. Using social networks for marketing experiments […]
When you are good, you’re good, but Ocado is fantastic
As a new or small business, one of your biggest marketing resources is the world around you – particularly other businesses who are good (and sometimes not) at the marketing they do. You can learn a lot. I’m a big fan of Ocado as a business. That’s because I love efficiency. Businesses that do a […]
Even commuting inspires marketing ideas
A simple journey into London can even present some marketing strategies that are worth evaluating for their relevance to your new or small business. Educating customers Public transport companies have the enviable position of being indispensable to the majority of their customers, and so they have several advantages. They spend very little effort in educating […]