Why do I believe in the small business brand? A strong brand = sales. There are a lot of marketers that will tell you that ‘branding’ and ‘small business’ do not go together, for one simple reason. Money. Large company marketers recognise that it takes a lot of money (and marketers) to achieve ‘brand building’ […]
Helping people to buy from you
A few thoughts about sales: why you aren’t actually rubbish at it, you had better be doing it, and how to rather get people to buy from you instead.
10 Ways to market yourself on a business card
10 Ways to market yourself on a business card.
Are you Linked In?
I’ve been invited to present on the subject of Linked In at an LG Networking event at Mercedes World on the 8th June. The discussion will be suitable to anyone who is experimenting with Linked In, or considering its benefits. LinkedIn – why is it so useful? After a brief tour and look at the […]
10 Basics of advertising: inspired by a volcanic delay in Africa
A reminder of the basics of advertising, inspired by a delay in Africa.
10 Considerations before paying for an online directory listing
Does everyone have a directory these days? It seems that everyone is looking for the best list to be on, and everyone is professing to be the best list to be on. In the case of online directories it typically all begins with a free listing. If you get pursued for a paid listing, you […]
What is affordable marketing?
Affordable marketing? That’s easy. It’s marketing that makes you more than it costs. Or is it marketing that you can afford? It certainly doesn’t guarantee success simply if it’s something you can afford. Aaah, you say, it’s the old piece of string argument. The more you spend the more you gain. Er, no. Spending a […]
How Twitter is being used as a marketing tool
How deep into social media are you? More importantly, how deep are your customers and future customers? Articles and tips on how to get the best out of Twitter are everywhere. The micro-blogging tool has enjoyed phenomenal success, despite not yet having a monetising solution. I’ve been listening to Twitter. Its one of the wonderful […]