A reminder of the basics of advertising, inspired by a delay in Africa.
10 Festive season marketing memorables
One of the tricks in marketing is to always learn from what is going on around you. This year’s unusual festive season (marked by interesting times) presents some learnings for a startup or small business to take into next year, and if any of these particularly speak to you, then perhaps our on-demand marketer service […]
Is your success hiding in a niche?
She’s Ingenious! Cally Robson As founder and owner of She’s Ingenious! Cally Robson’s niche is in supporting women inventors and new product developers in getting their products to market. With a firm foundation of international experience with major companies and brands, and a keen sense of how to turn an idea into reality, Cally set […]
Turn your passion into your brand (how to go from tea drinker to teapig)
Turn your passion into your brand, like Teapigs did.
10 Considerations before paying for an online directory listing
Does everyone have a directory these days? It seems that everyone is looking for the best list to be on, and everyone is professing to be the best list to be on. In the case of online directories it typically all begins with a free listing. If you get pursued for a paid listing, you […]
What is affordable marketing?
Affordable marketing? That’s easy. It’s marketing that makes you more than it costs. Or is it marketing that you can afford? It certainly doesn’t guarantee success simply if it’s something you can afford. Aaah, you say, it’s the old piece of string argument. The more you spend the more you gain. Er, no. Spending a […]
25 Twitter tweeter unfollow behaviours
Personal branding is a serious business these days. Social media has catapaulted the average person into centre stage, making the associations they surround themselves with and way they conduct themselves much more available for public scrutiny. Twitter is an interesting case as the very nature of what you tweet about is so very revealing. As […]
Building customer relationships 1-by-1, Cate Trotter
Building relationships one by one with the Head of Trends for Insider Trends and Insider London.
7 Marketing lessons from a week in France
I’m fortunate to have a family that crosses nations – South Africa, France and England. I find the insight you can gain experiencing the differences and similarities to be invaluable. This past week was spent in the company of my husband’s rather large family in France. I was faced with some marketing truths that resonated […]
Why the recession is a marketing opportunity
A recession reminds you of all the marketing fundamentals that are too easy to get lazy about when business is booming and money is there for the making. Which is why it is an opportunity. Its a wake-up call and a motivator all at the same time, and the carrot is in finding a way […]