The fitclub.
fit8 have a fantastic system of fitness. They needed to find the right descriptor for their business to help their customers to understand their offering, and what about fit8 makes it that much more than just another gym.
I developed the descriptor "fitClub' which conveys that fit8 is like a family for a very special kind of person, but it has that accountability, that personal attention that is lacking from many fitness establishments. It conveys the resolve to really make progress, but to be able to come to a place where you can be yourself, and to do what it takes to achieve your goals. fit8 work hard to make an enjoyable and varied experience. And the best part is, it's not about pretending to get fit - just following the system and turning up, you will achieve your goal of getting the fitness you want. We worked with a strap line I developed of 'exercise enjoyment'. I developed the conceptual copy for a series of campaigns to own different seasonal campaigns that trigger interest in fitness for people - but with a fit8 twist that set's it apart from the usual 'promises'. We worked on the website structure and purpose, and evolved the web copy to address the needs of the visiting customer.[hr]"Bronwyn helped us identify our brand language and image. Bronwyn was very efficient, easy to work with and full of bright ideas. We are very happy with the results and will continue to seek Bronwyn's advice in the future."Louise Whelan