More of a holiday.
[hr]Ching wanted to take her business as an independent travel planner to the next level.
Ching's website and separate blog were named differently, and had a different personality and approach. We renamed and developed a strapline that encapsulated the heart of what Ching is able to offer to set her apart, and combined the blog and site into a brand new image and identity to allow her to make maximum use of that existing content on a brand new website. With a sustainable and clear vision, Ching is able to focus on key areas of service that demonstrate her understanding of what her clients most value, and develop and grow the business as she wants to. We worked on content strategy and categorising her existing content to ensure the information is easy to find and browse and makes sense for the brand and what the business wants to offer and achieve. Her site is poised to accept advertising and affiliates, and provide the valued insight into creating more of a holiday for each unique client.[hr]“I first started working with Bronwyn in 2010 to discuss the rebranding of my bespoke holiday planning business, from Go2 Holiday Research to Your Holiday Planner. In running your own business, there are times when you can’t see the wood for the trees. I’m a marketer myself, but having an initial meeting with Bronwyn really clarified why it made sense to rebrand. Those first sessions with Bronwyn gave me time to go back to basics and see what made sense for my business. Since then, she’s provided advice and guidance on marketing strategy, helped develop the design briefs for both the new logo and website and handled the tender process. Bronwyn really takes the time to understand your business and she gets as enthusiastic as you do about the business! Her expertise and guidance have been essential to ensure the smooth running of the rebranding project. She’s professional at all times, creative and understands the needs of a small business. It’s been fantastic to have marketing expertise, on-demand. Thank you, Bronwyn, for all your help and support.”