Project management training.
KnowledgeTrain wanted to upscale their professional image and better represent their quality teaching with an enhanced identity, website and approach to marketing.
I helped them to develop their creative materials (including a new logo and sister logo for an affiliated new business, the styling effect I wanted for photography, their web copy and functionality and flow of their site. We examined ways of positioning to offset pricing pressure to remain cheapest as well as product development. Their major result was in reorganising their content - simplifying it, making it easily digestible, and a fresh and fitting new look.[hr]“We've worked with Bronwyn over 6 months, during which time she has delivered marketing strategy, advice and helped us to begin to build a marketing infrastructure. This has been employed to refresh our branding, website, copy, and the selection and management of a creative designer under Bronwyn's direction. We've gained a better understanding of our competitors and customers as well as a number of ideas to grow our business. We are now poised to expand our marketing to the offline environment as well as improving our presentation online. Our business was keenly understood, and Bronwyn was flexible to our changing requirements. She is knowledgeable, generous with her ideas and reliable. We have found her to be highly professional and are happy to recommend her services.”