Tactical trade buying.
[hr]Monachor are problem solvers for big businesses. They are hard to classify. So we made a classification just for them.
Drawing from an ability to manufacture products to solve problems as well as to keenly find the right product to achieve what their Client needs, it was understandable that exactly what Monachor does was hard to define. We extracted their product manufacturing business and created a separate and distinct identity and powerful strapline descriptor to help team Monachor to spend less time explaining and more time doing what they do best. Their highly polished new identity is worthy of the effort and professionalism they put into the business. Their clear brand foundation and values will inform any strategy they define in the future, and ensure they are remembered and visible with the businesses they work with. I also worked with them on key messaging, marketing approach and materials, as well as supplier selection and briefing. [hr]“We engaged Bronwyn after trolling through 13 different marketing consultants and agencies over a period of 3 months. We felt we had a clear idea of what we wanted and alarmingly to us it was only Bronwyn who actually understood our brief and objectives. The focus on output material from the other parties seemed to us like running before we could walk, Bronwyn's approach was logical and structured, we could see the journey laid out before us through the quagmire of developing and simplifying brand messages and values. As challenging and sometimes abrasive entrepreneurs, we are certainly not the easiest of clients but Bronwyn tamed our challenging behavior and became a part of the team. Our previous proposition was somewhat confused, so we really enjoyed the process that cut through the fog and chaotic ad-hoc marketing, Bronwyn's structured process resulted in us receiving design principles, crisp brand messaging and core values that resonated both with us and crucially our customers. Bronwyn then managed our engagement with creative experts and designers who were clearly briefed on what we were about and what motivated our customers. The outcome for our business has been startling, we spend less time explaining our proposition and more time processing orders - we could not have asked for more. We would highly recommend Bronwyn "The Brand Whisperer", as a small business we are now able to compete toe-to-toe with our massive competitors.”