[hr]Creative Nicole wanted to refresh and upscale her branding following moving her Flower business.
We worked on developing an iconographic logo that could be used on her packaging as a mark of the quality and style of The White Orchid. We worked on establishing a clear position as an independent floral designer, with a new strapline. We converted the website to a Wordpress CMS, with a view to improve the graphics as a stage 2. I sourced and briefed a photographer and creative designer. We styled and developed a seasonal range of photographs to capture the core areas that Nicole's clients valued. A brochure and multipurpose postcard were developed with view to refresh these 4 times a year with appropriate and inspiring seasonal displays. These materials were carefully considered with a view to creating appropriate reference for local businesses and other collaborations which would provide meaningful business contacts and shared client bases. We worked on details that would improve the consistency of the branding and values, even as simple as to create an appropriate business email with necessary redirects, and improving geographic links within the website to be found in local search for independent florists.
Nicole has since gone on to diversify into home furnishings with The White Orchid brand.
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