[hr]timeless tech wanted to grow the business into a multi-branch operation but their identity and communications materials expressed a complex offering typical of IT service businesses.
I worked with timeless to establish what the essence of the brand was, the vision for the business, and to carefully partition the business into distinct offerings that would resonate clearly with their different ideal customer segments. I wanted to encapsulate clear value propositions so that customers could easily identify what would best suit their needs. It was important to simplify the technical jargon and create an approachable brand that would demonstrate that it understood what was important to the customer, as well as showing a little personality.
The 4 separate arms to the business were named and an overall identity with appropriate divisional logos was developed from the supplier I sourcedand briefed. I particularly wanted an iconographic element that could be used to reinforce local presence without replicating all of the logos, as this brand aimed to be very active in its local context (on vehicle branding, for instance). We worked on a strategy that would give visual presence on a tight budget within the retail space and on site with business clients. Critically, this new model would allow for varied pricing and removing aspects to the service that weren't valuable or being taken up in each segment, aiming to improve profitability and customer satisfaction.
I worked on partial website copy, key messaging, and website functionality and flow, as well as the full identity and materials through the supplier I sourced. We worked on a sales approach, and a regular communications strategy.
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