Marketing differentiation, Ling Valentine style
May the Fruit be with you, and other social networking ideas
Social networking (and the clunky-sounding Web 2.0 catchall) is proving to be a tough nut to crack for marketers. The medium, if you can call it that yet, is all about people expressing themselves and the lifespan of information and its relevance in this world is unbelievably short lived. Using social networks for marketing experiments […]
Even commuting inspires marketing ideas
A simple journey into London can even present some marketing strategies that are worth evaluating for their relevance to your new or small business. Educating customers Public transport companies have the enviable position of being indispensable to the majority of their customers, and so they have several advantages. They spend very little effort in educating […]