I enjoy baking. Rewind 20 years, and I would not have been caught saying such a thing. I was taught that baking and all things culinary were part of my 'responsibilty as a future dutiful wife' and I can assure you I had no intention of running a home, being a housewife, a mother, or electing to make food rather than business (little did I know that you get to do all of that even if you are running a business - hello juggling). I rediscovered the idea of cooking and baking when it struck me that baking is scientific, process driven, ripe for experimentation and quite fun. And you get to eat something that may taste half good. So I practice whenever I get the chance. I would never claim to be talented, but on occasion I get all the factors right and produce a winner. Pretty much like the art of brand building. Last week I made banana bread. (I also made some brands, this is my view on the parallels). When you are making a small business brand, chances are that you are limited in financial resources, time, and possibly even the understanding of what you should be doing to build a brand. If we agree to think of your brand as the mixture of associations and values that make up your business or product's personality and what people think and feel about you, then let's get back to the banana bread view of making a brand.
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