Why do I believe in the small business brand? A strong brand = sales. There are a lot of marketers that will tell you that ‘branding’ and ‘small business’ do not go together, for one simple reason. Money. Large company marketers recognise that it takes a lot of money (and marketers) to achieve ‘brand building’ […]
Helping people to buy from you
A few thoughts about sales: why you aren’t actually rubbish at it, you had better be doing it, and how to rather get people to buy from you instead.
Growing better marketing
5 Questions to guide you in making better marketing decisions, particularly if you are planning new marketing.
12 ways to better market your business in 2011
Improve your marketing performance by applying these 12 ways to market your business better
The a to b of easier order fulfillment: MYWarehouse
My Warehouse provide a pay as you go solution to order fulfillment, perfect for growing businesses. Marketing Voodoo Bexamines their innovative idea and how they have marketed their business.
10 Ways to market yourself on a business card
10 Ways to market yourself on a business card.
Why it’s worth your while to join up your online and offline marketing
Make all of your marketing work harder for you by creating consistency in your online and offline marketing.
Know your data, improve your marketing results
Managing marketing data better is an effective way to improve your marketing results.
PR: Ten magic ingredients to get your press release published
PR can be a compelling piece of your marketing activity. Getting a press release published is an art.
Marketing Ideaology: soon to evolve
Having spent time tinkering with ideas on worthwhile topics, my new blogging strategy is just about ready. The basic principle for Marketing Ideaology remains unchanged – share relevant marketing related information that you can apply to your business – a combination of observations of the world, real world marketing, and conversations with businesses. We have […]