Phew, at least you are reading my blog. In the world of small business content marketing, everyone has an opinion on blogs. Any of this sound familiar? You should have one. It’s essential for your website. You need to blog everyday. Didn’t you read it on ‘so and so’s’ blog? A blog must be well […]
Are you hooked on ‘special offer’ marketing?
Are giving too much away in the name of trying to get more business? When you are really in need of new customers or more business, the temptation to do a promotion can be just too compelling. There is often a better way to be thinking about solving your marketing problem. Beware of the special […]
Growing better marketing
5 Questions to guide you in making better marketing decisions, particularly if you are planning new marketing.
12 ways to better market your business in 2011
Improve your marketing performance by applying these 12 ways to market your business better
Why it’s worth your while to join up your online and offline marketing
Make all of your marketing work harder for you by creating consistency in your online and offline marketing.
Know your data, improve your marketing results
Managing marketing data better is an effective way to improve your marketing results.
10 Festive season marketing memorables
One of the tricks in marketing is to always learn from what is going on around you. This year’s unusual festive season (marked by interesting times) presents some learnings for a startup or small business to take into next year, and if any of these particularly speak to you, then perhaps our on-demand marketer service […]
Is your success hiding in a niche?
She’s Ingenious! Cally Robson As founder and owner of She’s Ingenious! Cally Robson’s niche is in supporting women inventors and new product developers in getting their products to market. With a firm foundation of international experience with major companies and brands, and a keen sense of how to turn an idea into reality, Cally set […]
25 Twitter tweeter unfollow behaviours
Personal branding is a serious business these days. Social media has catapaulted the average person into centre stage, making the associations they surround themselves with and way they conduct themselves much more available for public scrutiny. Twitter is an interesting case as the very nature of what you tweet about is so very revealing. As […]
7 Marketing lessons from a week in France
I’m fortunate to have a family that crosses nations – South Africa, France and England. I find the insight you can gain experiencing the differences and similarities to be invaluable. This past week was spent in the company of my husband’s rather large family in France. I was faced with some marketing truths that resonated […]