JupiterJasper is pleased to confirm that Alltop have listed the Marketing Ideaology blog under their marketing topic, so we are now sporting a new badge on the side bar. The purpose of the blog is to provide a way of looking at marketing that helps small businesses to apply it to their own businesses. In […]
A winning marketing lesson
JupiterJasper’s recent blog competition was a really worthwhile experiment. I’ll be blogging on a few of the insights I’ve gained later in the week. For now, the most important thing is to announce the winner… There was a clear winner. The winning blog post revealed a truth about marketing learnt by a small business, and […]
Marketing lesson blog competition entries
The winner of JupiterJasper’s marketing lesson blogging competition will be decided in the next week. I was looking for thoughts that express the essence of marketing – something that every business has to grasp regardless of their maturity or size. Please support the entrants by reading their posts, and show a little comment love. I’d […]
Everybody is not a target market
Identify your target market Everybody is not a target market. If you are asked who your target market is, and you find yourself using the word ‘everybody’ anywhere in your response, then this post is for you. Without question, the most successful businesses that we speak to are the ones that really understand, know and […]
Blogging competition for small businesses
If you haven’t already entered our blogging competition, we’ve decided to give it a few more days, until the 8th July – see, you can still enter! We’ve had some great entries so far. They’ve hit the nail on the head in terms of expressing a simple observation or learning about marketing that has resonated […]
A lesson in email marketing for Windsor-Telecom
NOTE: This story has been updated several times, including the exciting appointment of a professional marketer, see below. Dear ‘Emily’ A lesson in email marketing If you buy a list, or have someone get one for you, you need to make sure that when you send the email, there really is the opportunity to unsubscribe, […]
Marketing lesson blog competition
JupiterJasper is proud to announce a blog competition. Topic: My biggest lesson in marketing (so far) Criteria for entry: Open to anyone involved in marketing a small business or organisation (under 100 employees) as an owner/ partner/ marketer employed by that business (no marketing/ advertising/ design agencies please, unless you are talking about marketing your […]
Does anyone read my blog?
Phew, at least you are reading my blog. In the world of small business content marketing, everyone has an opinion on blogs. Any of this sound familiar? You should have one. It’s essential for your website. You need to blog everyday. Didn’t you read it on ‘so and so’s’ blog? A blog must be well […]
Are you hooked on ‘special offer’ marketing?
Are giving too much away in the name of trying to get more business? When you are really in need of new customers or more business, the temptation to do a promotion can be just too compelling. There is often a better way to be thinking about solving your marketing problem. Beware of the special […]
Believe in the small business brand
Why do I believe in the small business brand? A strong brand = sales. There are a lot of marketers that will tell you that ‘branding’ and ‘small business’ do not go together, for one simple reason. Money. Large company marketers recognise that it takes a lot of money (and marketers) to achieve ‘brand building’ […]