Marketing lesson blog competition entries

The winner of JupiterJasper's marketing lesson blogging competition will be decided in the next week. I was looking for thoughts that express the essence of marketing - something that every business has to grasp regardless of their maturity or size. Please support the entrants by reading their posts, and show a little comment love. I'd like to know what you think. Do you share their views? Particularly if you didn't get a chance to enter, writing a comment or two can still put your point across. I'll post the winner of the competition (and their prizes) on the 18th, and I'll also share some the of the insight I've gained from running the competition in the next week. What communication means in today's marketing, Alice Elliot Back to the future marketing lesson, Neville Godwin Gnome undertaking a marketing experiment, Rob Shoesmith The lesson of never missing an opportunity, Joanne Dewberry A fable about choosing the right partner, Jackie Malpass Marketing....yuck!,Claire Park What I've learned so far about marketing, Heline Bekker Follow the plan to reach the goal, Sam Jones Not all marketing is smart marketing, Ipshita Chatterjee You are your brand, Sheree Lowe Be a pain in the backside, Suze St Maur BMarketing confessions of a shy copywriter, Elaine Swift Listen to what the customer wants, Sarah Arrow Your comments and RT's can help swing the competition, as it is one of our suggested ways of earning extra points for our entrants. Bronwyn Durand writes Marketing Ideaolgy for JupiterJasper, the on-demand marketer service for small businesses.