So is this – but the less said about that one, the better.My business started to become successful once I accepted this, and little by little began to uncage the Real Me. When you’re pretending to be something you’re not, people can pick up on that and even if you’re not deliberately trying to mislead or deceive, people will have trouble trusting you – the kiss of death for most service-based businesses. You are your brand If you’re starting a small business or are self-employed or freelance, you are your brand. It has to be that way. Your personal values and your business’s values are likely one and the same, because when your business is an extension of your heart and is either the manifestation of, or a vehicle towards, your hopes and dreams, you have to believe completely in who you are and what you are doing. You are your greatest selling point, not any service you offer or product you sell – because, let’s face it, we all have loads of direct competitors selling or doing exactly the same thing. I’ve said it before on this blog – I don’t care how unique you think your product or service is, it’s not. What’s different is the person behind it, and ultimately that’s what people are buying. So let them see you – the real you.
Not like this.Give as much of yourself as you are comfortable giving without it feeling intrusive. Trust people to love and respect the real you and if they don’t, they’re not the customers or collaborators you want anyway; the relationship will forever be filled with resentment, tension and misalignment of expectations – and who wants that? You went into business to do it YOUR way, to work with the people YOU wanted to work with and do the kind of stuff YOU chose to do, remember? Sheree is a VA who specialises in ensuring creative, open-minded small business owners build loyal relationships with their customers. Visit Sheree's original post here, where you can read the various comments that her post generated. Any thoughts to add of your own experience? Comment below!)