Blog competition entry: the greatest selling tool is you
Archives for August 2011
Marketing lesson: never miss an opportunity
Day two of our blog competition guest posts – today we have the runner up, Joanne Dewberry of Charlie Moo’s, Networking Mummies. The original guidelines for entry are here, read all the featured entries, you could also read about how we chose the winner, or what we learned from running the blogging competition. I thought this would be really easy to answer … and I’d be able to write an awesome post on
Marketing lesson: listen to your customers
JupiterJasper is featuring some of the entries to our blog competition over the next few days, beginning with the winning blog competition entry, from Sarah Arrow, of Arrow Light Haulage, Same day courier services in Essex. The original guidelines for entry are here, read all the featured entries, you could also read about how we chose the winner, or what we learned from running the blogging competition. The biggest marketing
Aims and effects of the blog competition
JupiterJasper’s recent blog competition was a terrific experiment. Here’s some of our thoughts and observations, starting with what our reasons were for having one. Blog competition aims (These were quite open, intended as a guide rather than absolutes – an open experiment was the most important aspect – see what happens if…) 1. Offer an opportunity for a small business to talk about and share their marketing experience, in a
How does your business grow: employees
JupiterJasper’s ambitions to become the marketing support of choice for small businesses means that we need careful structuring of our business to maintain the quality, relationships and ethos of our brand with our small business customers. So we had a chat with Suzanne Dibble on her Real Business Law feature on Brooklands FM recently, and thought you’d find the advice useful too. Bronwyn Durand talking to Suzanne Dibble on Real
Authentic branding or baking banana bread
Here's one I (ate) prepared eariler I enjoy baking. Rewind 20 years, and I would not have been caught saying such a thing. I was taught that baking and all things culinary were part of my ‘responsibilty as a future dutiful wife’ and I can assure you I had no intention of running a home, being a housewife, a mother, or electing to make food rather than business (little did