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You are here: Home / Archives for Bronwyn Durand

The work it takes to make something simple

January 13, 2012 by Bronwyn Durand 1 Comment

Hugh Mcleod's gaping void gallery: grain of sand

(Cartoons below) Your business life can tick along making a certain kind of sense. You put in the hours, you fiddle with all the knobs to keep the business going. Then suddenly a series of seemingly unrelated mini events collide to make you change your mind. (Possibly the number of mini events is related to […]

Filed Under: Basics of marketing Tagged With: Hugh Mcleod, manifesto

It happens to everyone.

December 9, 2011 by Bronwyn Durand Leave a Comment

It’s just business. Why I’m in it for the result.

Filed Under: Blog pre 2015

What is a big idea anyway? 10 examples to inspire.

November 8, 2011 by Bronwyn Durand Leave a Comment

Big ideas to bring values and relevance to life

10 examples of big ideas to inspire yours.

Filed Under: Basics of marketing, Blog pre 2015 Tagged With: big idea, brand associations, brand promise, core benefit, human truth, touchpoints

Marketing lesson: follow the plan

September 8, 2011 by Bronwyn Durand Leave a Comment

Sam Jones of the HomeTruths

Blog competition entry: Follow the plan

Filed Under: Basics of marketing Tagged With: home sale strategy, marketing plan, Samantha Jones

Retail sales staff stalking

September 8, 2011 by Bronwyn Durand 2 Comments

photo credit to Graeme Weatherston from free digital photos

I’ve realised that I’ve become a retail sales staff stalker. I’m obsessed with how much better the experience of shopping in a retail store can be. From a professional point of view as a marketer – there is the obvious benefit of happier customers buying more, and in an effort to build a sustainable business, […]

Filed Under: Basics of marketing, Blog pre 2015 Tagged With: customer experience, impress a customer, retail brands, retail marketing, sales staff

Marketing lesson: not all marketing is smart

September 7, 2011 by Bronwyn Durand Leave a Comment

Minor edition blog competition entry

BLog competition entry: not all marketing is smart

Filed Under: Basics of marketing, Blog pre 2015 Tagged With: hardly any sales, smart marketing

Marketing lesson: talk about what you love

September 6, 2011 by Bronwyn Durand Leave a Comment

Claire Park's blog competition entry

Blog competition entry: talk about what you love

Filed Under: Blog pre 2015, Ideas for marketing improvement Tagged With: advertising, marketing activities

Marketing lesson: the greatest selling tool is you

August 23, 2011 by Bronwyn Durand 1 Comment

Blog competition entry: the greatest selling tool is you

Filed Under: Basics of marketing, Blog pre 2015

Marketing lesson: never miss an opportunity

August 18, 2011 by Bronwyn Durand Leave a Comment

Never miss a marketing opportunity

Day two of our blog competition guest posts – today we have the runner up, Joanne Dewberry of Charlie Moo’s, Networking Mummies. The original guidelines for entry are here, read all the featured entries, you could also read about how we chose the winner, or what we learned from running the blogging competition. I thought this would be […]

Filed Under: Blog pre 2015, Ideas for marketing improvement

Marketing lesson: listen to your customers

August 17, 2011 by Bronwyn Durand Leave a Comment

Winning blog competition entry

JupiterJasper is featuring some of the entries to our blog competition over the next few days, beginning with the winning blog competition entry, from Sarah Arrow, of Arrow Light Haulage, Same day courier services in Essex. The original guidelines for entry are here, read all the featured entries, you could also read about how we […]

Filed Under: Blog pre 2015, Ideas for marketing improvement

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What do others say?

  • "Bronwyn's insights, creativity and deep understanding of my business has meant that I can trust her recommendations implicitly".
  • "Enjoyable, really understood what I was all about".
  • "Essential to smooth running of the rebranding project".
  • "A thorough approach which challenges any preconceptions you might have".
  • "Bronwyn's advice is constructive and relevant."
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