Is advertising your best choice to promote your business?
Could understanding your ideal customer help your business?
Could targeting everyone be behind the pressure to be cheapest, losing customers, spending money on ineffective marketing?
Quick Twitter Health check
You’ve been using Twitter for years? Have you picked up any of these bad habits?
The work it takes to make something simple
(Cartoons below) Your business life can tick along making a certain kind of sense. You put in the hours, you fiddle with all the knobs to keep the business going. Then suddenly a series of seemingly unrelated mini events collide to make you change your mind. (Possibly the number of mini events is related to […]
What is a big idea anyway? 10 examples to inspire.
10 examples of big ideas to inspire yours.
Marketing lesson: follow the plan
Blog competition entry: Follow the plan
Retail sales staff stalking
I’ve realised that I’ve become a retail sales staff stalker. I’m obsessed with how much better the experience of shopping in a retail store can be. From a professional point of view as a marketer – there is the obvious benefit of happier customers buying more, and in an effort to build a sustainable business, […]
Marketing lesson: not all marketing is smart
BLog competition entry: not all marketing is smart
Marketing lesson: the greatest selling tool is you
Blog competition entry: the greatest selling tool is you
A lesson in email marketing for Windsor-Telecom
NOTE: This story has been updated several times, including the exciting appointment of a professional marketer, see below. Dear ‘Emily’ A lesson in email marketing If you buy a list, or have someone get one for you, you need to make sure that when you send the email, there really is the opportunity to unsubscribe, […]