Is advertising your best choice to promote your business?
Could understanding your ideal customer help your business?
Could targeting everyone be behind the pressure to be cheapest, losing customers, spending money on ineffective marketing?
The Marketing Club
I’m launching a monthly workshop for local businesses to build their strategic marketing skills and support one another in a friendly, workshop style format.
Reassure yourself: Marketing is always an experiment
Marketing success is a journey, and things are ALWAYS changing.
Quick Twitter Health check
You’ve been using Twitter for years? Have you picked up any of these bad habits?
Marketing lesson: talk about what you love
Blog competition entry: talk about what you love
Marketing lesson: never miss an opportunity
Day two of our blog competition guest posts – today we have the runner up, Joanne Dewberry of Charlie Moo’s, Networking Mummies. The original guidelines for entry are here, read all the featured entries, you could also read about how we chose the winner, or what we learned from running the blogging competition. I thought this would be […]
Marketing lesson: listen to your customers
JupiterJasper is featuring some of the entries to our blog competition over the next few days, beginning with the winning blog competition entry, from Sarah Arrow, of Arrow Light Haulage, Same day courier services in Essex. The original guidelines for entry are here, read all the featured entries, you could also read about how we […]
Authentic branding or baking banana bread
Here's one I (ate) prepared eariler I enjoy baking. Rewind 20 years, and I would not have been caught saying such a thing. I was taught that baking and all things culinary were part of my ‘responsibilty as a future dutiful wife’ and I can assure you I had no intention of running a home, […]
Everybody is not a target market
Identify your target market Everybody is not a target market. If you are asked who your target market is, and you find yourself using the word ‘everybody’ anywhere in your response, then this post is for you. Without question, the most successful businesses that we speak to are the ones that really understand, know and […]